Digital Marketing Consultant in Hyderabad? Take a Pause.

Digital Marketing Consultant in Hyderabad, Rajive Dhavan

Being a Digital Marketing Consultant in Hyderabad is perhaps more challenging than rewarding. It’s not a baseless statement. I’ve got facts to support this statement. You’re reading this blog as you were looking for someone who could help you with your digital marketing endeavours; a digital marketing consultant in Hyderabad? Well, after you read this blog, I hope you’ll have enough information to make an informed decision.

Before we move ahead, I guarantee that by the end of this blog, you will have a lot more clarity about Digital Marketing than you ever did.

Digital Marketing Consultant in Hyderabad – The Big Deal

In my career of over 13 years, heading one of the fastest growing full-service advertising and digital marketing companies in South India, I have interacted with numerous Digital Marketers. These are people who range from faculty in a renowned Digital Marketing institution to those who have been heading the Digital Marketing wing of a Corporate Company. And this is just the tip of the iceberg. I’ve also interacted with those who are running their own digital marketing companies. Then there are tons of freelancers. And the list goes on. But when it comes to subject matter, most of them could not even answer simple questions about digital marketing. Complicated strategies are a distant dream for most.

With a scenario like this, I feel the need for a Digital Marketing Consultant in Hyderabad is a lot more.

Lack of knowledge in a field like Digital Marketing is bound to happen. It’s an erratic and dynamic ocean that keeps spreading every hour. So, it’s impossible for someone to know everything about Digital Marketing. The bigger problem here is the lack of effort to read, to explore, to look for solutions, to upskill. And that’s the reason why the current crop of “so-called” Digital Marketers struggle to show measurable results.

It leads to small businesses spending their hard-earned money on Digital marketing with the help of a Digital Marketing Consultant in Hyderabad. But they rarely get any traction. So, most of these small businesses swear by not to try Digital marketing ever again.

All this is a rippling effect.

So, what’s the solution?

The “Solution” is a double-barreled approach:

a) Business leaders need to understand that a Digital Marketing Consultant in Hyderabad is not just about talking some jargon. He is more about proven results and strategies. Business owners have to evaluate whether this person understands their business or not. That’s because a good digital marketing strategy with the lack of one’s business understanding is just horseshit. At the same time, any digital marketing activity needs time to produce results. If someone promises overnight results or huge numbers, you know you’ll be in for a surprise; and a not so pleasant one at that. So, let’s be realistic. To be specific, any digital marketing activity needs at least six months of hard work to start showing up results. Let the focus be on quality, not quantity.

b) Every Digital Marketing Consultant in Hyderabad, on the other hand, needs to keep reading, upskilling himself. Unfortunately, most company owners have zero, or very little, digital marketing understanding. It leads to all parties involved shooting in the dark. So, it all needs to start from the top.

Once the above two factors are in place, we’ll be on an incline for sure.

What about the Small Business Owners?

Like any marketing activity, Digital Marketing is also an on-going process. A slight change in approach here will help you make a huge difference in the long-run. Please note that you don’t make money from digital marketing to re-invest in digital marketing in the beginning. For the first one year, you’ll need to look at it as an investment only.  So, don’t lose hope. But yes, don’t get conned either, by looking at promises of getting you “X” traffic or leads for “Y” spend.

So, how do you get the best Digital Marketing Consultant in Hyderabad on-board?

Research, Review, and Time – these are the three tools you’ll need to use in abundance to get the right Digital Marketing Consultant on-board.

For now, I’ll help you with 10 commandments that will help you sail through.

Presenting the 10 commandments of Digital Marketing every business owner should know!

1) Here’s the first step to finding the right Digital Marketing Consultant in Hyderabad:

Look for various phrases (Best Digital Marketing Consultant in Hyderabad, Digital Marketing Consultant in Hyderabad, etc.) on Google. A good Digital Marketing Consultant in Hyderabad should be showing up on google, at least in the first two pages. Don’t just go by the one who ranks first. Review at least 2 pages on google and shortlist the ones you think can help you.

Pro-tip: Review the website of this Digital Marketing Consultant. If he doesn’t have a good, functional, informative, well-designed website for his brand, he is less likely to understand the importance of one of yours. Remember that in the online world, a website is a lot more critical than your showroom.

2) Look at his other digital channels – Facebook, LinkedIn, Twitter, YouTube, etc. There’s a lot you can understand by looking these profiles. You need to review the kind of information this person shares. Also, consider if he maintains the hygiene of his Digital channels.

3) Numbers are important. For instance, the followers he has, or the engagement he creates. But that should never be the only deciding factor. So, go beyond the numbers. Look for content.

4) In the real-world, references can be tricky. You could be having a consultant for your brand, and he would have suggested an “X” Digital Marketing Consultant to you. There’s no harm in reviewing the profile. But as a business owner, you should take the final call. More often than not, Business Consultants try to push those guys who are willing to give them the commission they ask. So, be sure that it’s not a blind bet that you’re making.

Pro-tip: Remember that nobody cares about your brand as much as you do.

5) Pricing is one of the critical factors for most people to choose a vendor or a consultant. Cost cutting is essential for the existence of any business. But you should know where to cut costs. If you’re going to take someone on board only because they’re charging less, more often than not you will regret that decision. Your brand is your biggest asset. Hand it over to those who know their job. These guys might seem expensive in the beginning. But soon, their knowledge will help you grow your business beyond your imagination. It is not just about a Digital Marketing Consultant in Hyderabad. It’s for any vendor or associate you plan to collaborate with.

6) What happens after you find the right Digital Marketing Consultant in Hyderabad? Well, the first thing is to make sure you take a meeting with the agenda “expectation setting”. Be clear about your goals. Be static about your vision. If you don’t have a static Vision or a purpose, work with the consultant to reach one. And then, document it. Make sure that your expectations or goals are realistic. Don’t just read some random article on the internet and begin to re-look at your vision every second day.

Pro-tip: An average static Vision is much better than a great Vision that changes every day!

7) Once you set a goal, let the Digital Marketing Consultant take charge. Involvement is necessary. Interference is not; especially when things are moving ahead in the right direction. One review meeting every month will suffice to take things forward. In some cases, initially, at least, there could a need to meet more often though.

8) Next, I’m about to reveal the biggest reason why a lot of digital marketing efforts go down the drain. It is one reason why Digital Marketers end up spending more money than they should. And the reason is the business owner himself. In my career, I have noticed the discomfort most business owners have when they want to talk about the results of a Digital Marketing Consultant’s efforts; more so, when these efforts result in great leads and conversions. Unfortunately, business owners don’t realise that a Digital Marketing Consultant is like a doctor. So, when you feel sick, and see a doctor. He gives you some medication. If the medicine works well and heals you, it’s your responsibility to tell the doctor about it. If you feel that the doctor might get complacent or something, and hide it, the doctor will continue to give you that medicine. And anything in excess can be harmful. It’s the same analogy you can use in case of a Digital Marketing Consultant in Hyderabad. He is your doctor. His Digital Marketing effort is your medicine. And the result is the “healing” factor. So, unless you’re transparent with your Digital Marketing Consultant, you can never reach your Digital Marketing milestone.

Pro-tip: Hiding the success rate, conversion, leads or any other positive information about your brand’s digital activity from your Digital Marketing Consultant can be suicidal. The moment you begin to be transparent, you’ll see how that will help him focus more on what works, and less on what doesn’t. Believe me, in the end, this will save you big bucks.

9) The human brain is complicated. It always keeps looking for more. So, a follow-up to the previous point is this one. It’s about the second big mistake that most business owners make. And that mistake is called “change”. Even when things are going well with your current Digital Marketing Consultant in Hyderabad, you seem to be open to someone else who will come in and give you the big leap. And that distorts everything you built so far. So, focus on making sure that once you find the right person, stick to them. In the long-run, it will always give you 10X returns and a lot more value than you can imagine. And that’s my guarantee.

10) I, Rajive Dhavan, head 3 companies and a Welfare foundation, have got 14 Years of experience in helping over 40 regional & national brands with their Branding & Digital Marketing strategy, received top honours in Digital Marketing, Branding & Entrepreneurship. But that’s not the reason why you should connect with me.

The reason why you should connect with me is the fact that I am terribly passionate about Digital Marketing, and I can’t sleep right until I see my strategy through.

So, if you’re looking for a Digital Marketing Consultant in Hyderabad, you’re on the right website.

If you’ve got any queries about your current efforts, please feel free to write to me at mail@rajivedhavan.com. And I’d be more than happy to help.

If you want me to help you put your digital shit together, click here.

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What does the movie Padmaavat teach us about entrepreneurship in India?

Padmaavat, Rajive Dhavan, Entrepreneurship in India, Best article

The last few months have been nothing short of a nail-biting, edge-of-the-seat thriller for the makers of the movie Padmavati… err Padmaavat.

Padmaavat, Rajive Dhavan, Entrepreneurship in India, Best article

It, in fact, became the hot topic of discussion across the nation. It was almost like this was the first movie to have gone through intense reactions from various communities, political parties, et al. Well, there have been many such instances in the Indian Cinema history where a film had to go through all this and more. Some of these films never saw the light of the day, others saw it way too late. In this case, there is a chief of a caste or association who is calling the shots on whether the movie should release or not.

While most people have already given their two-cent views about the movie Padmaavat, and recently, the Supreme Court has ordered to lift the ban on the film as well; there’s still massive protest that continues to grow in specific regions. Among all the arguments, there are two key points to note. A) The said Chief has not watched the film. B) The director of the film has confirmed in writing that there is no objectionable dream sequence or any other sequence between Rani Padmavati and Alauddin Khilji. But then there are other allegations like the movie distorts history, so on and so forth.

Now the issue here is not about trying to ban the film Padmaavat. As there are examples of films that were banned in the West as well. But the whole idea of creating an uproar without even watching the movie is a little absurd. In fact, the whole idea of continuing the violent protest despite the highest court in the country lifting the ban from the film is a lot more disturbing. And that’s a rarity in the West, I suppose.

 

Rajive Dhavan, Best Article on Padmaavat, Padmavati, Entrepreneurship in India
Despite a clearance from the highest judicial authority in the country, it’s sad to see a justification of this nature in the form of a Full Page Newspaper Ad. #Padmaavat

 

Well, here’s my two-cents about the movie Padmaavat:

History is a complicated subject. And it’s a lot to do with perspectives and versions. There are examples of so many different versions of the Mahabharat as well. Thus, the way I narrate history is likely to be different from how someone else would.

In a country as diverse as India, it is impossible to make sure that a movie of this scale doesn’t end up ruffling the feathers of any community whatsoever. With Social Media’s prevalence, every person has an opinion about everything in the world. It’s like we all are the judges of what’s right and what is wrong. It’s so easy to write-off anything today. It’s so easy to create a clash between various groups and ideologies. It’s so easy to have unhealthy ideologies and convey every single ideology

Finally, as a nation, we are a little cynical about everything. We are a bit too touchy. Even when we were exposed to a crazy side of humour, The Roast, by the AIB, FIRs were rolled left, right and centre.

So, there are many such things that one can bring in perspective. But this is way beyond the movie. This episode also stresses heavily on various aspects of entrepreneurship in our country.

Here are a few key entrepreneurial takeaways from the episode surrounding the movie Padmaavat:

Entrepreneurship is as complicated as history. A movie like Padmaavat, for instance, might not have gone through so much turmoil in most other countries. So, there’s a lot that one can learn from this subject. One of the key challenges with an idea is to understand the target audience. When we plan to establish a business in India, it’s not a great idea to blindly follow various super-successful entrepreneurs from the West. Though a lot of basics of entrepreneurship overlap irrespective of the geographical location, there’s still a lot that doesn’t. Things work differently in our country when compared to many others. The kind of people, cultures, castes, preferences, exposure and intellects we have in our country start from one end of the spectrum and cover it all the way to the other end. So, it’s a vast We can be the perfect synonym for “diverse” in the real sense of the word. Hence, what works in the West, might not necessarily work here; for instance, the way we handle our teams. Comparatively, the West is more open to working with a flat structure. But a flat structure needs a lot of self-monitoring. And that’s an area where we are not strong in terms of our DNA. We are all used to a hierarchy. Trying to break this in our country might backfire a lot more than it would in the West. Having fewer levels of middle management like Marico is possible. But having no middle-management at all is beyond possible in a country like ours.

There’s no such thing as the perfect business plan. When things are not working as expected, we have to tweak certain aspects along the way in the interest of the business. This doesn’t mean that we should avoid having a static vision. It’s more about making some basic changes based on the new findings that we gather every single day. The makers of the film did make a few changes based on the new findings, and it seems to be working in the interest of their business, their film.

Despite the changes made to the film Padmaavat, it still faces a lot of wrath from the said community. So, here’s another critical entrepreneurial lesson one can learn from this episode. Whatever you do in the world, there will always be some people who will be unhappy with your product or service. It should, however, not impact the more significant purpose that you have. A laser-sharp focus on making sure that the majority of the audience is connected with your business can help you in the long run. Sometimes, we end up wasting a lot of energy in trying to keep everyone happy all the time. It holds good for a life lesson as well.

Perseverance and conviction are the pillars to the transformation of an idea into a film or a business. If the makers had not had the conviction, they would have never created a masterpiece in the first place. And once the movie began to face issues from all corners, it’s only perseverance that kept the makers alive. And an entrepreneur, especially a startup leader, can learn a lot from this as well.

Finally, there’s one thing that supersedes everything else. And that’s called purpose. If we’ve got our purpose sorted, we will always have the courage to fight the challenges that a business offers every single day. The filmmaker had a purpose of bringing this story to life on the silver screen. And it’s this purpose of story-telling, the purpose of creating a masterpiece is what keeps him alive, I guess. So, a purpose will ways be above everything else.

Sometimes, the most usual things around us can teach us some key business lessons. All we need to do is observe.

Branding for startups, Rajive Dhavan, Startup, Start the f up, Best book on startups, What's In a Name Creatives, Namesake ProductionsRajive Dhavan is a serial entrepreneur, Digital Marketing Consultant, Brand Consultant, and the author of the book STFU – Start The F Up, for present & future leaders of startups. He’s got a collective work experience of over 13 years. Having launched his first startup at the age of 22, today he heads three successful companies; What’s In a Name Creatives, Namesake Productions & Just Flaunt Salon. He launched his first startup with an investment of Rs. 40,000. To know more about him, log on to www.rajivedhavan.com

 

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