Branding for startups – The quick & dirty guide to begin.
Branding for startups – The quick & dirty guide to begin.

For ages, branding for startups has been a very under-rated subject; specially for the self-funded cash-strapped ones. This is a phase when every penny counts. In fact, some brands manage to scale up, and still continue the legacy of making every penny count. That’s certainly one of the best ways to move your company towards accountability & better cash flows. But there’s a catch here. The biggest cash is the difference between an expense and an investment. An expense is the money you’ve lost forever. In return for your money you’ve got a product or a service. An investment, however, is way bigger. Most investments come in the disguise of an expense. As an entrepreneur, we should be able to differentiate one from the other. An Insurance policy, for instance, sounds like an expense. But it’s an investment. Similarly, branding is not an expense. It’s an investment you’re making in your brand. And this investment, when done smartly, will always come back to you with great returns. For my recent session, I was asked to talk about branding for startups.

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Startup because you want to be your own boss? Wait…
Startup because you want to be your own boss? Wait…

In the last few months, I met a lot of employees who were contemplating whether they should take up entrepreneurship or not. Thanks to “startups” being the new buzzword, it’s more like a trend now. People just want to leave everything, and make that big switch. They are completely blinded by some success stories across various inspirational & startup blogs. It’s great to use this inspiration along with your zeal and passion to make things happen. But there’s a thin line between passion and immaturity. In the rage to get that breakthrough, we forget the fact that an immature step can push us behind for years. A lot of analysis can lead to paralysis. But no analysis can lead to death. So, here are my top three reasons for you to evaluate whether entrepreneurship is your cup of tea or not

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Startup ideas In India – 3 ways to kick start your entrepreneurial journey
Startup ideas In India – 3 ways to kick start your entrepreneurial journey

A few days back I was wondering why most of us don’t start our entrepreneurial journey. What makes us wait for months or years to take the plunge? Well, there are quite a few factors; lack of funds, experience, guts, mentor, co-founder, et al. But after talking to some individuals, I realized that most of them are awaiting a breakthrough; a life-changing idea. My question, however, is do we lack good startup ideas in India? No. We don’t. Then why are people still awaiting an idea to kick-start their entrepreneurial journey? Here’s why.

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Why startup fails? Here’s one of the key reasons.
Why startup fails? Here’s one of the key reasons.

Every startup journey begins with an idea. And every startup is synonymous to the word “idea”. It’s an idea that fuels a to-be-entrepreneur to take the plunge, and build everything around it. Ideas are of two types – good and bad. Isn’t it? Well, the startup world has two more dimensions to the word idea – relevant and irrelevant. Unfortunately, most startup ideas die in a war between these two dimensions. That’s because there’s a million-dollar question awaiting every entrepreneur in the making. Does my startup idea solve a relevant problem?

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