As a marketer and Instagram influencer, I receive numerous messages from video editors offering their services. However, many of these messages lack a compelling and professional touch. To help a Video Editor such as you create more effective outreach, I’m sharing a few ideas. Feel free to edit these and use them to your advantage.
***Toward the end of this Blog, I’ve shared 3 Message or Email Templates that you can use by adding basic information.***
Subject Line Options:
- Video Editing with Refund.
- Video Editing to Help You Go Viral.
- Risk-free Video Editing Services.
- Your Videos. Our Editing Magic.
Please avoid messages & emails without Subject Lines. Also, please be clear in the subject line. Don’t mention general things like “You fan here…”, “Your content is great…”, etc. The idea is to ensure the Subject Line gives an idea to the Content Creator of what the message is about.
Introduction:
Start with a brief introduction about who you are, your experience, and what sets you apart as a video editor. Mention any notable projects or clients to build credibility. Ensure you mention your name. Don’t just mention the name of your brand or Page. Mention your own name, too.
Personalisation:
Personalize your message by addressing the recipient by their name and mentioning something specific about their content. This shows that you’ve done your homework and are genuinely interested in working with them.
Value Proposition:
Clearly explain what you can offer that others can’t. Whether it’s a unique editing style, quick turnaround times, or a specific type of editing (e.g., transitions, colour grading, special effects), make sure to highlight your strengths.
Portfolio:
Include a link to your portfolio or samples of your work. Visual examples are crucial for video editors as they showcase your skills and style.
Pro Tip: Most People don’t have time to go through multiple links. So, try to make a showreel, which is a single video of all the content editing you do. Put this on a single video on YouTube so the person can watch it on the go. Avoid Google Drive Links here.
After the showreel, give one more link where all your projects in each category are stitched into a single YouTube video link.
For example:
Showreel: (Add YouTube Video Link Here)
Talking Head Videos Portfolio: (Stich any 5 best videos in this category, upload them as one YouTube Video, and share that Link Here)
Apart from the above, I also do:
Food Blogging Video Editing: (Stich any 5 best videos in this category, upload them as one YouTube Video, and share that Link Here)
Real Estate Video Editing: (Stich any 5 best videos in this category, upload them as one YouTube Video, and share that Link Here)
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That’s it. Share a maximum of 2-3 direct YouTube Video Links only.
Call to Action:
End with a clear call to action. Invite the recipient to reply, schedule a call, or visit your website for more information. Make it easy for them to take the next step.
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Message Template 1:
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Subject Line: Your Videos. My Editing Magic.
Hi [Recipient’s Name],
I’m [Your Name], a professional video editor with [X years] of experience in creating engaging and viral content. I’ve worked with influencers and brands to transform their raw footage into captivating videos that drive engagement.
I noticed your recent reel on [specific topic], and I loved how you [mention something specific]. I believe my editing skills can enhance your videos even further, making them stand out and potentially go viral.
My Portfolio
Showreel: (Add YouTube Video Link Here)
Talking Head Videos Portfolio: (Stich any 5 best videos in this category, upload them as one YouTube Video, and share that Link Here)
I’d love to discuss how we can collaborate and take your content to the next level. Feel free to reply to this message, or we can schedule a call at your convenience.
Looking forward to hearing from you!
Best regards,
[Your Name]
[Contact Information]
[Website/Social Media Links]
___________________________________________________________
Message Template 2:
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Subject Line: Risk-free Video Editing Services
Hi [Recipient’s Name],
I’m [Your Name], a dedicated video editor with a passion for crafting visually stunning and engaging content. Over the past [X years], I’ve helped influencers and brands like yours enhance their video content to reach a wider audience.
I came across your Instagram Reels and was impressed by your creativity, especially the one about [specific topic]. I believe I can help you elevate your content even further with my editing expertise.
My Portfolio
Showreel: (Add YouTube Video Link Here)
Talking Head Videos Portfolio: (Stich any 5 best videos in this category, upload them as one YouTube Video, and share that Link Here)
To ensure you’re satisfied, I offer a risk-free trial. If you’re not happy with the first edit, you don’t pay. Let’s discuss how we can work together to make your videos even more impactful. Reply to this message or schedule a call at your convenience.
Looking forward to connecting!
Best regards,
[Your Name]
[Contact Information]
[Website/Social Media Links]
___________________________________________________________
Message Template 3:
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Subject Line: Video Editing to Help You Go Viral
Hi [Recipient’s Name],
I’m [Your Name], a seasoned video editor specializing in creating content that captures attention and drives engagement. With [X years] of experience, I’ve had the pleasure of working with various influencers and brands, helping their videos reach new heights.
I recently watched your reel about [specific topic], and I was captivated by your unique approach. I am confident that with my editing skills, we can enhance your videos and increase their chances of going viral.
My Portfolio
Showreel: (Add YouTube Video Link Here)
Talking Head Videos Portfolio: (Stich any 5 best videos in this category, upload them as one YouTube Video, and share that Link Here)
I’m excited about the possibility of collaborating with you. Let’s discuss how we can make your videos even more impactful. Please reply to this message, or we can set up a call to talk further.
Best regards,
[Your Name]
[Contact Information]
[Website/Social Media Links]
___________________________________________________________
Finally, please continue to post your work on various Social Media Channels. It helps people build trust in you as a Video Editor. Ensure your page has a clear Display Picture and full details about you or your company.
I am sure the above scripts will help you improve your conversion. Please let me know how you respond to them.
If you’ve not done it yet, please follow me on Instagram, @rajivedhavnofficial
Wishing you the best, always.
Thanks,
Rajive Dhavn
