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Rajive Dhavn's new book, STFU - Start The F*ck Up, provides tremendous advice for anyone who is contemplating a start. His words of wisdom are real gems that can help any starter-upper avoid a host of unexpected landmines.

J. Keith MurnighanRenowned Author & Prof. at Kellogg School of Management

Rajive manages to caution young entrepreneurs with wit and wisdom. Some brilliant nuggets like “Ego at bay. Brand in sight.” He managed to dig deeper into his own experiences to put together this invaluable commandments for start ups.

K.V. Sridhar AKA PopsChief Creative Head, SapientNitro and Jury at Cannes Lions

Rajive's book, STFU - Start The F Up, is comprehensive, relevant & inspirational. I liked the way he has emphasized the importance of self-belief. Finally, a business book that makes entrepreneurship fun.

Mukund MohanSerial Entrepreneur & Investor in over 30 Startups (Silicon Valley & India)

I read your book and quite frankly I haven't come across a more interesting and absorbing book in recent years. Your style of narration is indeed awesome. The knowledge and wisdom you display are not in proportion to your age. I can boldly say it's a must-read for all those who would like to gain some insight into today's business needs. The book is unputdownable. I am ordering more for distributing to my friends.

James BellConsultant, Corporate Communication Head

It's not often that one talks about where they slipped up only to pick and run again. But, Rajive Dhavn is not your typical dyed in the wool entrepreneur. Quiet and unassuming, you may miss him in a noisy crowd - but you can spot his resolve a mile away. This evening, i got reading his book, STFU and a few pages later, i realised that why he succeeded in the advertising business with ethics intact. More of it when I complete the book.

Suresh KochatilMarketing Head, Apollo Hospitals