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Brand & Digital Marketing Leader

Thus far, my journey has been fulfilling, with numerous opprotunites to learn from and interact with some of the best minds out there.

My purpose is to empower you with all the strategies, ideas and processes to take your brand a few notches higher.

I am passionate about problem-solving, building & nurturing brands using effective marketing techniques.


Early Years:

As a passionate communicator with a Bachelor's Degree in Mass Communication (Journalism) and diverse experience of over 19 years, the early years of my life were quite eventful. My journey into entrepreneurship began at the early age of 13, by selling sauces, essence, yeast and other products to local bakeries. Although a side hustle, this early venture ignited a lifelong passion for business and innovation.

In 2002, I honed my skills while working as a helper at Zodiac, a prominent clothing store. It was here that I gained valuable insights into the world of retail and customer service.

Corporate Stint:

My corporate career officially took flight in 2004 when I embarked on varied roles at esteemed organisations such as GE Capital, HSBC Bank, and Deccan Chronicle. Starting as a Customer Service Associate and evolving into a Process Trainer and, later, a Sub-editor & Columnist was an enriching journey. It also gave me a holistic understanding of various sectors, industries and job profiles.

Entrepreneurial Journey:

In 2010, I took a leap into entrepreneurship at the age of 23, founding 'What's In a Name.' This venture swiftly evolved into a renowned Integrated Branding and Digital Marketing Agency in South India, with humble beginnings fueled by a $500 loan. Today, it stands as a thriving enterprise, generating multi-million-dollar revenues. 'What's In a Name' has played a pivotal role in propelling the growth of over 100 regional and national brands, creating a significant mark in the industry.

Driven by an unquenchable entrepreneurial spirit, I expanded my horizons in 2013 with the launch of 'Namesake Productions,' a Video Production Company.

Author Engagement:

In 2015, I ventured into the world of authorship, presenting my debut business book, 'STFU - Start The F*ck Up.' This book garnered recognition and acclaim from esteemed figures in Entrepreneurship, Advertising, and Academia, including the late J. Keith Murnighan, a distinguished author and professor at Kellogg School of Management.

Awards & Recognition:

My contributions to Entrepreneurship, Branding, and Digital Marketing have received numerous prestigious National and Regional Awards, underscoring my commitment to excellence in these domains.

Mentoring - Workshops & Speaker Session:

Beyond my entrepreneurial pursuits, I take immense pride in my role as a Mentor and Advisor in the fields of Branding and Digital Marketing for esteemed incubators such as T-Hub, IIT – Bombay, and Osmania University – Technology Business Incubator (TBI). It's my way of giving back and nurturing the next generation of innovators.

Welcome to my world of entrepreneurship, branding and digital marketing.

Rajive Dhavn

  • Projects
  • Clients
  • Awards

Digital Marketing Consulting

Whether you've got an internal team or an external one, as a business owner, you're bound to face challenges in terms of technicalities. And that's why you need me to make sure your processes are set and your teams are giving you the best bang for your bucks, thereby optimising every rupee you invest. My job will be to help you with strategy & monitoring of everything digital.

Brand Consulting

Having stressed the importance of Digital Marketing, in no way do I intend to downplay the importance of offline branding. Under complete brand consulting, I'll help you with the end-to-end strategy, positioning, communication, tonality, guidelines & styling both online and offline. From the name to the identity, from working out the complete go-to-market strategy to ongoing promotions, from Media Budgeting to Buying, the list is exhaustive.

Brand & Digital Marketing Consulting

Ideally, a brand needs to be nurtured in all aspects. A successful business is an amalgamation of a good product or service and the perfect blend of branding & digital marketing. The journey of today’s consumer comprises multiple online and offline touchpoints. So, it’s imperative for a brand to put its best foot forward across all the relevant mediums.

Core Skills & Expertise

Over the years, it's been a great learning experience to interact with leaders and colleagues from varied industries, skillsets, backgrounds, and exposure. Every single person had something interesting to share or teach. And that's the beauty of being in the midst of a thriving community of entrepreneurs.

Apart from the technical core skills mentioned here, my other core skills include Business Strategy, Customer Acquisition, Mentoring & Coaching, Project Planning, Team Management, Business Operations, Performance Management and more. My consulting services, however, are limited to Technical support on various aspects of Branding & Digital Marketing.

Digital Marketing
SEO (Search Engine Optimisation)
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
Web Development
Design & Video

Branding & Digital Marketing Agency

A result-oriented professional with 19+ years of experience in Branding & Digital Marketing. 13+ years as a Director of South India's Leading Integrated Branding & Digital Marketing Agency, and a Video Production Company. In the initial six years, I worked in various capacities like Process Trainer, Sub-editor & Columnist in companies like HSBC Bank, GE Capital & Deccan Chronicle.

Startups & Entrepreneurship

My Books

These books are my way of looking at various aspects of entrepreneurship. I have drawn my perspective from some fundamentals of business and management, self-belief, real-world experiences and failures. It's an attempt to bring you closer to a whole new way of looking at situations & challenges that you may face, with an honest and a broader perspective, something that lived deep inside you but never came to the surface. It's an attempt to bring you closer to… You.

These aren't guides that will transform you overnight. They are certainly not about giving solutions to all the problems you would face during your entrepreneurial journey; the idea is to help you find answers yourself. It is about empowering you to build and deepen your own ideologies.

read more about my books

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Across the web

Let's Connect

Here's where you can take the first step to connect with me, and I'm sure we can sky-rocket your brand with effective branding & digital marketing strategies. To help me understand your business needs, please fill out the Enquiry Form given below: