Branding for startups – The quick & dirty guide to begin.
Branding for startups – The quick & dirty guide to begin.

For ages, branding for startups has been a very under-rated subject; specially for the self-funded cash-strapped ones. This is a phase when every penny counts. In fact, some brands manage to scale up, and still continue the legacy of making every penny count. That’s certainly one of the best ways to move your company towards accountability & better cash flows. But there’s a catch here. The biggest cash is the difference between an expense and an investment. An expense is the money you’ve lost forever. In return for your money you’ve got a product or a service. An investment, however, is way bigger. Most investments come in the disguise of an expense. As an entrepreneur, we should be able to differentiate one from the other. An Insurance policy, for instance, sounds like an expense. But it’s an investment. Similarly, branding is not an expense. It’s an investment you’re making in your brand. And this investment, when done smartly, will always come back to you with great returns. For my recent session, I was asked to talk about branding for startups.

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Startup because you want to be your own boss? Wait…
Startup because you want to be your own boss? Wait…

In the last few months, I met a lot of employees who were contemplating whether they should take up entrepreneurship or not. Thanks to “startups” being the new buzzword, it’s more like a trend now. People just want to leave everything, and make that big switch. They are completely blinded by some success stories across various inspirational & startup blogs. It’s great to use this inspiration along with your zeal and passion to make things happen. But there’s a thin line between passion and immaturity. In the rage to get that breakthrough, we forget the fact that an immature step can push us behind for years. A lot of analysis can lead to paralysis. But no analysis can lead to death. So, here are my top three reasons for you to evaluate whether entrepreneurship is your cup of tea or not

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Book on Startups – Why writing it was a bad idea but I still did.
Book on Startups – Why writing it was a bad idea but I still did.

After dabbling with the idea of writing a book for a while, around 2 years back, I decided to write my first book. The subject was Startups & Entrepreneurship. But somewhere inside I knew that it was not a great idea to write a book on startups as I didn’t have decades of experience in running them. This thought kept hitting me hard in the face. I kept fighting until I could. But finally, it managed to knock me down – obviously, in more ways than one.

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