Book On Startups | STFU-Start The F Up | Rajive Dhavan | Entrepreneurship | Startups | Best Book On Startups

Book on Startups – Why writing it was a bad idea but I still did.

After dabbling with the idea of writing a book for a while, around 2 years back, I decided to write my first book. The subject was Startups & Entrepreneurship. But somewhere inside I knew that it was not a great idea to write a book on startups as I didn’t have decades of experience in running them. This thought kept hitting me hard in the face. I kept fighting until I could. But finally, it managed to knock me down – obviously, in more ways than one.

Book On Startups | STFU-Start The F Up | Rajive Dhavan | Entrepreneurship | Startups | Best Book On Startups
My book on Startups called STFU – Start The F Up. For Present & Future Leaders of Startups, Small & Medium-sized Companies. Now available worldwide on Amazon, Barnes & Noble, Flipkart and many more online stores.

Nobody reads a book on startups written by a nobody but…

I have launched three startups so far. And all are doing well. But does someone else care about it? Well, may be not. None of these companies are anywhere close to the Googles & Apples of the world. So, the question always was, “Will people read my book?” That’s because we like to read books by super-successful entrepreneurs only. But most of these entrepreneurs write books only in the last leg of their career. That’s what made me feel that I might as well share my thoughts on subjects like startups, entrepreneurship, failure & management, in a phase when my struggle in the startup world is still on… every single day.

Smart people make smart choices but…

I was dumb, and didn’t know why some books would further complicate my already complicated understanding of startups, business & entrepreneurship. Well, there are some smart people around us. And for them, the smart choice is to by a book written by a renowned author. And try to learn from those who are no longer in their shoes. But there are also smarter people around. And they understand the importance of being in a similar situation. They understand that if an author is in the same battlefield as them, he must be facing same issues as well. It is this smarter lot that made me realize that documenting some key learning from my battles could be of help. And it’s because of them I decided to document my stuff, from the same battlefield as theirs.

Entrepreneur wearing an Author’s hat, and the other way around but…

Though I’ve done a lot of writing earlier in my career, since 2010, I’ve been an entrepreneur first. And having spent enough time wearing both the hats independently, I have mastered the art of switching quickly. So, I’m a writer when required, and an entrepreneur at other times. However, while writing this book I didn’t know which hat would suit best. Should I wear an Author’s hat to make stuff interesting, or an entrepreneur’s hat to share some crude realities? Well, I decided to wear an entrepreneur’s hat. But I made sure that my pen is that of a Writer.

So, these are some key thoughts that ran through my head when I thought of writing a book on startups. But before I came across a solution for these questions, I stayed down for a while; down in the dumps. And that’s where I witnessed a lot of things happening around me. It was a great place to connect with my inner-self. Few days later, I said to myself, “It could be the worst idea to write a book on startups. But when I didn’t fear the idea of launching a startup, 3 in fact, then why should I fear documenting my experience?”


About The Author:


Rajive Dhavan
is a serial entrepreneur, and the author of the book STFU – Start The F Up, for present & future leaders of startups. He’s got a collective work experience of over 10 years. Having launched his first startup at the age of 22, today he heads three successful companies – What’s In a Name Creatives, Namesake Productions & Just Flaunt Salon. He launched his first startup with an investment of Rs. 40,000 and (Read More…)

Rajive Dhavan

Rajive Dhavan is an Indian Serial entrepreneur, Brand Consultant, Digital Marketing Consultant, Speaker and Author. Born on July 31, 1986, in Amritsar, Punjab (India), he did his schooling from D.A.V. Public School, and studied Mass Communication (Journalism) in St. Mary’s College, Hyderabad, Telangana. He is the founder of What’s In a Name Creatives, Namesake Productions, and Just Flaunt Salon. He is also the author of the book, STFU – Start The F#%$ Up. Rajive Dhavan, Brand Consultant, Digital Marketing Consultant Rajive Dhavan - Entrepreneur, Author, Brand Consultant & Digital Marketing Consultant Career Early Work Experience - Rajive Dhavan Rajive Dhavan, started his career as a promoter in various events. While he was still studying for his graduation, his first full-time job was that of a Helper with a clothing brand called Zodiac. Later, he worked in companies like GE Capital, HSBC Bank. After working in MNCs, he joined an English Daily, Deccan Chronicle, as a Sub-editor & Columnist. His last job was with an advertising agency as a Copywriter. Brand Consultant, Digital Marketing Consultant & Entrepreneur What’s In a Name Creatives, founded by Rajive Dhavan, is a Full-service Advertising & Digital Marketing Agency launched in the year 2010. Over the years, the company bagged several awards, including the Gold Award by the Asian Customer Engagement Forum (ACEF) - 2015, in Mumbai, for the Print Advertising Campaign, “Feel… Rest Assured”. What’s In a Name Creatives is also a Google Partner with specialization in Search, Display & Mobile AdWords Advertising. In 2012, Dhavan launched his second startup, Namesake Productions, a Video Production Company. In 2013, Dhavan launched his third startup, Just Flaunt, a chain of Salons & Spas. Today, he is a renowned Brand Consultant and Digital Marketing Consultant. Author - STFU - Start The F Up, for future & present leaders of Startups & SMEs After his success with three companies, his debut book, STFU – Start The F#%$ Up, was published by Penguin Random House, in 2015. It chronicled his journey as an entrepreneur. Dhavan's Book has received some rave reviews in publications like The Hindu, Indian Express, I'm Wire, Your Story, Startup Hyderabad, Hans India, Hindustan Times, ETV and more. Awards - Rajive Dhavan, Brand Consultant, Digital Marketing Consultant • TV5 Business Leader of the Year, 2017 Award • Winner of the Outstanding Achievement Award for Business Excellence by the All India Achievers Foundation • Winner of the Telangana Brand Leadership Award • Winner of the Ramoji Krian University (RKU) Young Voyager Award for Excellence in Creative Work (Advertising & Digital Marketing) • Certified Digital Marketer by Google (Google Partner)

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