Startup | Best Book | STFU-Start The F Up | STFU The Book | Rajive Dhavan | Entrepreneurship | Why Startup fails

Why startup fails? Here’s one of the key reasons.

Every startup journey begins with an idea. And every startup is synonymous to the word “idea”. It’s an idea that fuels a to-be-entrepreneur to take the plunge, and build everything around it. Ideas are of two types – good and bad. Isn’t it? Well, the startup world has two more dimensions to the word idea – relevant and irrelevant. Unfortunately, most startup ideas die in a war between these two dimensions. That’s because there’s a million-dollar question awaiting every entrepreneur in the making. Does my startup idea solve a relevant problem?

Startup | Best Book | STFU-Start The F Up | STFU The Book | Rajive Dhavan | Entrepreneurship | Why Startup fails
A startup could fail due to many reasons. But one of the key reasons is the indecisiveness of the leaders with regards to validating their ideas in terms of relevancy.

Well, it’s great if a startup solves a relevant problem. The probability of it succeeding will be much higher. But in business, if we’re looking for guarantees, then we’re terribly mistaken. Come to think of it, every business solves a problem; relevant or not is subjective though. What is relevant to me could be irrelevant to you. But who really decides whether a problem that’s being solved by a startup is truly relevant or not? Is it the sole territory of investors and market researchers only? No. A startup idea is closest to the person who is driving it. If that person knows that he will put in all his energies in making the idea click, it’s a decent beginning. Relevancy can be achieved over a period of time as well. There are quite a few examples in history that re-iterate the fact that relevancy is one of the most important things one should consider before moving ahead. But it’s NOT the ONLY important thing. History has witnessed some run-of-the-mill startup ideas turning out to be the biggest brands. That’s because those ideas were driven with unmatched passion and dedication. There are very few startup ideas that can hit the market in their current shape, and still create history. Most ideas are tweaked in the initial phase. Your idea could be less relevant or irrelevant to people. But when the force driving the idea is passionate, it can be tweaked to become relevant. On the flip side, there are ideas that were truly relevant and unique. They did great in the beginning. But tanked pretty soon. The world is changing at such a fast pace that from the time an idea is born to the time it is executed, it can easily become irrelevant. So, it’s not about making sure an idea is relevant in the beginning. What’s more important is to concentrate on quick turn-around-time to improvise the idea when it’s actually out there in the market. As making an idea relevant is an on-going process.

We can forecast stuff, conduct focus-group discussions, take surveys, analyze & evaluate results, tweak plans, and improvise. But the success of a startup doesn’t just depend on solving a problem that’s “relevant”. It also depends on how the said startup answers the following questions:

“How” is the startup solving the problem?

Well, there could be hundreds of businesses solving the same problem. But if your startup can do it differently, it will certainly have better chances of making it big. Customers love innovation. Don’t they?

“Who” is solving the problem?

This doesn’t necessarily mean you have to have the backing of key investors, or an educational qualification to die for. If you do, it’s a bonus. But the real thing is whether the person or the team that’s solving the problem is highly passionate or not.

“Why” is the startup solving the problem?

Well, this is an extension of the previous one. But if the problem is being solved just to make money, and there’s no “real” purpose to it, it’s a lost battle already.

Being relevant is certainly important. But contrary to popular belief, beginning with relevancy is not necessary. So, next time you think of launching a startup, just put all your energies together, plan, focus, relax, breathe your idea 24/7, work on it like there’s no tomorrow, persevere, be quick, be open to suggestions, then go ahead and startup. But before that, read my book, STFU-Start the F Up!


About The Author:


Rajive Dhavan
is a Serial Entrepreneur, Digital Marketing Consultant, Brand Consultant, and the author of the book STFU – Start The F Up, for present & future leaders of startups. He’s got a collective work experience of over 10 years. Having launched his first startup at the age of 22, today he heads three successful companies – What’s In a Name Creatives, Namesake Productions & Just Flaunt Salon. He launched his first startup with an investment of Rs. 40,000 and (Read More…)

Rajive Dhavan

Rajive Dhavan is an Indian Serial entrepreneur, Brand Consultant, Digital Marketing Consultant, Speaker and Author. Born on July 31, 1986, in Amritsar, Punjab (India), he did his schooling from D.A.V. Public School, and studied Mass Communication (Journalism) in St. Mary’s College, Hyderabad, Telangana. He is the founder of What’s In a Name Creatives, Namesake Productions, and Just Flaunt Salon. He is also the author of the book, STFU – Start The F#%$ Up. Rajive Dhavan, Brand Consultant, Digital Marketing Consultant Rajive Dhavan - Entrepreneur, Author, Brand Consultant & Digital Marketing Consultant Career Early Work Experience - Rajive Dhavan Rajive Dhavan, started his career as a promoter in various events. While he was still studying for his graduation, his first full-time job was that of a Helper with a clothing brand called Zodiac. Later, he worked in companies like GE Capital, HSBC Bank. After working in MNCs, he joined an English Daily, Deccan Chronicle, as a Sub-editor & Columnist. His last job was with an advertising agency as a Copywriter. Brand Consultant, Digital Marketing Consultant & Entrepreneur What’s In a Name Creatives, founded by Rajive Dhavan, is a Full-service Advertising & Digital Marketing Agency launched in the year 2010. Over the years, the company bagged several awards, including the Gold Award by the Asian Customer Engagement Forum (ACEF) - 2015, in Mumbai, for the Print Advertising Campaign, “Feel… Rest Assured”. What’s In a Name Creatives is also a Google Partner with specialization in Search, Display & Mobile AdWords Advertising. In 2012, Dhavan launched his second startup, Namesake Productions, a Video Production Company. In 2013, Dhavan launched his third startup, Just Flaunt, a chain of Salons & Spas. Today, he is a renowned Brand Consultant and Digital Marketing Consultant. Author - STFU - Start The F Up, for future & present leaders of Startups & SMEs After his success with three companies, his debut book, STFU – Start The F#%$ Up, was published by Penguin Random House, in 2015. It chronicled his journey as an entrepreneur. Dhavan's Book has received some rave reviews in publications like The Hindu, Indian Express, I'm Wire, Your Story, Startup Hyderabad, Hans India, Hindustan Times, ETV and more. Awards - Rajive Dhavan, Brand Consultant, Digital Marketing Consultant • TV5 Business Leader of the Year, 2017 Award • Winner of the Outstanding Achievement Award for Business Excellence by the All India Achievers Foundation • Winner of the Telangana Brand Leadership Award • Winner of the Ramoji Krian University (RKU) Young Voyager Award for Excellence in Creative Work (Advertising & Digital Marketing) • Certified Digital Marketer by Google (Google Partner)

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