What does the movie Padmaavat teach us about entrepreneurship in India?
What does the movie Padmaavat teach us about entrepreneurship in India?

The last few months have been nothing short of a nail-biting, edge-of-the-seat thriller for the makers of the movie Padmavati… err Padmaavat. It, in fact, became the hot topic of discussion across the nation. It was almost like this was the first movie to have gone through intense reactions from various communities, political parties, et […]

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Branding for startups – The quick & dirty guide to begin.
Branding for startups – The quick & dirty guide to begin.

For ages, branding for startups has been a very under-rated subject; specially for the self-funded cash-strapped ones. This is a phase when every penny counts. In fact, some brands manage to scale up, and still continue the legacy of making every penny count. That’s certainly one of the best ways to move your company towards accountability & better cash flows. But there’s a catch here. The biggest cash is the difference between an expense and an investment. An expense is the money you’ve lost forever. In return for your money you’ve got a product or a service. An investment, however, is way bigger. Most investments come in the disguise of an expense. As an entrepreneur, we should be able to differentiate one from the other. An Insurance policy, for instance, sounds like an expense. But it’s an investment. Similarly, branding is not an expense. It’s an investment you’re making in your brand. And this investment, when done smartly, will always come back to you with great returns. For my recent session, I was asked to talk about branding for startups.

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Startup because you want to be your own boss? Wait…
Startup because you want to be your own boss? Wait…

In the last few months, I met a lot of employees who were contemplating whether they should take up entrepreneurship or not. Thanks to “startups” being the new buzzword, it’s more like a trend now. People just want to leave everything, and make that big switch. They are completely blinded by some success stories across various inspirational & startup blogs. It’s great to use this inspiration along with your zeal and passion to make things happen. But there’s a thin line between passion and immaturity. In the rage to get that breakthrough, we forget the fact that an immature step can push us behind for years. A lot of analysis can lead to paralysis. But no analysis can lead to death. So, here are my top three reasons for you to evaluate whether entrepreneurship is your cup of tea or not

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Top 5 Books for Startup Leaders
Top 5 Books for Startup Leaders

As an entrepreneur, I read non-fictional books only. And most of these books are business or self-help books. Well, there are tones of books written on this subject. It really depends on whether you wish to read something light or something highly complex. We’ve all got our own reading-list. I prefer books that talk to me in a simple fashion. So, here’s a list of Top 5 books for startup leaders.

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Food Tech Startups – Is It The Beginning Of The End?
Food Tech Startups – Is It The Beginning Of The End?

Until a few months back, the buzz was all about online grocery stores. There was a new player jumping the wagon, almost every week. Why? The usual herd mentality that we have; if one online grocery startup gains some traction, others will follow suit. In this case, it was Big Basket, in India at least. Very soon, we witnessed at least one online grocery startup shutting operations, every month. This trend to exploit… err explore the food industry is still on in full swing.

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