Branding for Startups, The quick and easy guide

Branding for startups – The quick & dirty guide to begin.

For ages, branding for startups has been a very under-rated subject; specially for the self-funded cash-strapped ones. This is a phase when every penny counts. In fact, some brands manage to scale up, and still continue the legacy of making every penny count.

That’s certainly one of the best ways to move your company towards accountability & better cash flows. But there’s a catch here. The biggest cash is the difference between an expense and an investment. An expense is the money you’ve lost forever. In return for your money you’ve got a product or a service. An investment, however, is way bigger. Most investments come in the disguise of an expense. As an entrepreneur, we should be able to differentiate one from the other. An Insurance policy, for instance, sounds like an expense. But it’s an investment. Similarly, branding is not an expense. It’s an investment you’re making in your brand. And this investment, when done smartly, will always come back to you with great returns. For my recent session, I was asked to talk about branding for startups.

Branding for Startups – The quick & dirty guide to begin.

Here’s my presentation deck, Branding for startups, on SlideShare. This will help you with some easy hacks that will not burn a hole in your pocket.

Try to focus on these simple hacks, and let me know how did they fare. If you’ve got some ideas or hacks on this subject (branding for startups), please do share them. It’s always for the greater good.


About The Author:

Branding for startups, Rajive Dhavan, Startup, Start the f up, Best book on startups, What's In a Name Creatives, Namesake Productions
Rajive Dhavan
is a serial entrepreneur, and the author of the book STFU – Start The F Up, for present & future leaders of startups. He’s got a collective work experience of over 10 years. Having launched his first startup at the age of 22, today he heads three successful companies – What’s In a Name Creatives, Namesake Productions & Just Flaunt Salon. He launched his first startup with an investment of Rs. 40,000.

Rajive Dhavan

Rajive Dhavan is an Indian Serial entrepreneur, Brand Consultant, Digital Marketing Consultant, Speaker and Author. Born on July 31, 1986, in Amritsar, Punjab (India), he did his schooling from D.A.V. Public School, and studied Mass Communication (Journalism) in St. Mary’s College, Hyderabad, Telangana. He is the founder of What’s In a Name Creatives, Namesake Productions, and Just Flaunt Salon. He is also the author of the book, STFU – Start The F#%$ Up. Rajive Dhavan, Brand Consultant, Digital Marketing Consultant Rajive Dhavan - Entrepreneur, Author, Brand Consultant & Digital Marketing Consultant Career Early Work Experience - Rajive Dhavan Rajive Dhavan, started his career as a promoter in various events. While he was still studying for his graduation, his first full-time job was that of a Helper with a clothing brand called Zodiac. Later, he worked in companies like GE Capital, HSBC Bank. After working in MNCs, he joined an English Daily, Deccan Chronicle, as a Sub-editor & Columnist. His last job was with an advertising agency as a Copywriter. Brand Consultant, Digital Marketing Consultant & Entrepreneur What’s In a Name Creatives, founded by Rajive Dhavan, is a Full-service Advertising & Digital Marketing Agency launched in the year 2010. Over the years, the company bagged several awards, including the Gold Award by the Asian Customer Engagement Forum (ACEF) - 2015, in Mumbai, for the Print Advertising Campaign, “Feel… Rest Assured”. What’s In a Name Creatives is also a Google Partner with specialization in Search, Display & Mobile AdWords Advertising. In 2012, Dhavan launched his second startup, Namesake Productions, a Video Production Company. In 2013, Dhavan launched his third startup, Just Flaunt, a chain of Salons & Spas. Today, he is a renowned Brand Consultant and Digital Marketing Consultant. Author - STFU - Start The F Up, for future & present leaders of Startups & SMEs After his success with three companies, his debut book, STFU – Start The F#%$ Up, was published by Penguin Random House, in 2015. It chronicled his journey as an entrepreneur. Dhavan's Book has received some rave reviews in publications like The Hindu, Indian Express, I'm Wire, Your Story, Startup Hyderabad, Hans India, Hindustan Times, ETV and more. Awards - Rajive Dhavan, Brand Consultant, Digital Marketing Consultant • TV5 Business Leader of the Year, 2017 Award • Winner of the Outstanding Achievement Award for Business Excellence by the All India Achievers Foundation • Winner of the Telangana Brand Leadership Award • Winner of the Ramoji Krian University (RKU) Young Voyager Award for Excellence in Creative Work (Advertising & Digital Marketing) • Certified Digital Marketer by Google (Google Partner)

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