Startup | Best Book | STFU-Start The F Up | STFU The Book | Rajive Dhavan | Entrepreneurship | Why Startup fails

Startup because you want to be your own boss? Wait…

In the last few months, I met a lot of employees who were contemplating whether they should take up entrepreneurship or not. Thanks to “startups” being the new buzzword, it’s more like a trend now. People just want to leave everything, and make that big switch.

They are completely blinded by some success stories across various inspirational & startup blogs. It’s great to use this inspiration along with your zeal and passion to make things happen. But there’s a thin line between passion and immaturity. In the rage to get that breakthrough, we forget the fact that an immature step can push us behind for years. A lot of analysis can lead to paralysis. But no analysis can lead to death. So, here are my top three reasons for you to evaluate whether entrepreneurship is your cup of tea or not:

Startup, Start The F Up, Best Book for Startups, STFU
Sometimes, there are only two routes. But the contemplation to choose the correct one makes them look like a million.

Startup because you don’t want to work under someone?

If you’re choosing entrepreneurship because you don’t want to work under someone and be your own boss, forget it! Once you become an entrepreneur, you’ll be answerable to a lot more people than one manager. I have spent 6 years being an employee, and around the same amount of time being an employer. Honestly, being a boss is a lot more difficult. That’s because you’re responsible for the well-being and growth of not just yourself but all those who’ve chosen to work with you.

Startup because you’ve got the technical skills?

If you’re choosing entrepreneurship just because you’re good in some technical department, think again! When we started, I thought because I can write well, I can run an ad agency. But I was terribly mistaken. That’s because when we started, I had to do all the writing. But along with that I had to handle hundred other things. So, writing is only 10% of what I contribute to my startup.

Startup because you want to make loads of money?

If you’re choosing entrepreneurship just because you want to make more money, don’t even think of it! Money will always be a by-product of what you do. It will be a result of your relentless hard work. And there will be days when your startup might not make enough money, and that’s when your passion will be the only fuel. So, make sure you know what’s your purpose. Obviously, it should be something beyond money.

These are the top three pointers that will help you make that crucial decision of your life. The transition from an employee to an employer is one of the most difficult things to do. And only those with a clear purpose can pull this off. Getting inspired by startup success stories is great. But getting blinded by these startup success stories can be devastating. So, next time you think that you’ve been bitten by the entrepreneurship bug, ask yourself some questions, and try to figure out your purpose.


About The Author:

Rajive Dhavan, Startup, Start the f up, Best book on startups, What's In a Name Creatives, Namesake Productions
Rajive Dhavan
is a serial entrepreneur, and the author of the book STFU – Start The F Up, for present & future leaders of startups. He’s got a collective work experience of over 10 years. Having launched his first startup at the age of 22, today he heads three successful companies – What’s In a Name Creatives, Namesake Productions & Just Flaunt Salon. He launched his first startup with an investment of Rs. 40,000 and (Read More…)

Rajive Dhavan

Rajive Dhavan is an Indian Serial entrepreneur, Brand Consultant, Digital Marketing Consultant, Speaker and Author. Born on July 31, 1986, in Amritsar, Punjab (India), he did his schooling from D.A.V. Public School, and studied Mass Communication (Journalism) in St. Mary’s College, Hyderabad, Telangana. He is the founder of What’s In a Name Creatives, Namesake Productions, and Just Flaunt Salon. He is also the author of the book, STFU – Start The F#%$ Up. Rajive Dhavan, Brand Consultant, Digital Marketing Consultant Rajive Dhavan - Entrepreneur, Author, Brand Consultant & Digital Marketing Consultant Career Early Work Experience - Rajive Dhavan Rajive Dhavan, started his career as a promoter in various events. While he was still studying for his graduation, his first full-time job was that of a Helper with a clothing brand called Zodiac. Later, he worked in companies like GE Capital, HSBC Bank. After working in MNCs, he joined an English Daily, Deccan Chronicle, as a Sub-editor & Columnist. His last job was with an advertising agency as a Copywriter. Brand Consultant, Digital Marketing Consultant & Entrepreneur What’s In a Name Creatives, founded by Rajive Dhavan, is a Full-service Advertising & Digital Marketing Agency launched in the year 2010. Over the years, the company bagged several awards, including the Gold Award by the Asian Customer Engagement Forum (ACEF) - 2015, in Mumbai, for the Print Advertising Campaign, “Feel… Rest Assured”. What’s In a Name Creatives is also a Google Partner with specialization in Search, Display & Mobile AdWords Advertising. In 2012, Dhavan launched his second startup, Namesake Productions, a Video Production Company. In 2013, Dhavan launched his third startup, Just Flaunt, a chain of Salons & Spas. Today, he is a renowned Brand Consultant and Digital Marketing Consultant. Author - STFU - Start The F Up, for future & present leaders of Startups & SMEs After his success with three companies, his debut book, STFU – Start The F#%$ Up, was published by Penguin Random House, in 2015. It chronicled his journey as an entrepreneur. Dhavan's Book has received some rave reviews in publications like The Hindu, Indian Express, I'm Wire, Your Story, Startup Hyderabad, Hans India, Hindustan Times, ETV and more. Awards - Rajive Dhavan, Brand Consultant, Digital Marketing Consultant • TV5 Business Leader of the Year, 2017 Award • Winner of the Outstanding Achievement Award for Business Excellence by the All India Achievers Foundation • Winner of the Telangana Brand Leadership Award • Winner of the Ramoji Krian University (RKU) Young Voyager Award for Excellence in Creative Work (Advertising & Digital Marketing) • Certified Digital Marketer by Google (Google Partner)

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